Among the news I never thought I’d comment on today was the Politico story that the Baltimore Ravens will be a part “of a major Obamacare enrollment push by Maryland health officials.”
“Research shows that 71 percent of the uninsured population in Maryland have watched, attended or listened to a Ravens game in the past 12 months,” according to the state’s insurance exchange, Maryland Health Connection.
“The partnership will provide Maryland Health Connection with the opportunity to reach and engage fans while making them aware of the new opportunity they have for health coverage beginning this fall through the health insurance marketplace.”
It will certainly be interesting to see the capacity in which the Ravens will use this partnership. No specific details were mentioned by Kyle Cheney of Politco. Since local broadcasts and attendance figures were mentioned, I’d imagine we’ll be seeing advertisements during games and promotion at M&T Bank Stadium.
The Ravens aren’t the only professional sports franchise to partner with a politician. Cheney points out that the Red Sox in 2007 partnered with their stat’s exchanges in support of an earlier heath reform law.
Good thing Matt Birk retired.
— Barack Obama (@BarackObama) September 3, 2013
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