If you turned the channel after the San Francisco Giants won the World Series last night, you missed out on one of the stars of the show – Rikk Wilde, of Chevrolet Sales and Marketing. Wilde presented Madison Bumgarner with the World Series MVP award, and was clearly out of his element. He stumbled through what appeared to be a prepared speech, and provided baseball fans with his own MVP performance.

If you can’t make it all the way through that, here’s the highlight:

We have also been proud of the latest and greatest technology in our truck lineup, which is the all-new, um, 2015 Chevy Colorado. Um, it combines class-winning and leading, you know, technology and stuff with WiFi …

 

What makes a this product great? “Technology. And Stuff.” Comedy. Gold. Thanks, Chevy Guy!

Look, I don’t want to be cruel here. You have to feel bad for a guy who had an embarrassing moment on national television. I can’t imagine how the next week(s) will go for him. If this universe has any trace of justice to it, he’ll get plenty of good natured screen time, and Chevy will embrace the flub, and make it work for them.

But maaaaaaan. That was brutal. Plenty of people have made the connection between Chevy Guy and Chris Farley’s character from Tommy Boy. But the  best Chris Farley connection I can see is actually the SNL skit The Chris Farley ShowFarley may be gone, but his spirit lives on with Chevy Guy.

 

Social media loved all of this. Both #ChevyGuy and #TechnologyAndStuff blew up on the Twitters. Seriously, go find it, you won’t be disappointed. Predictably, it wasn’t long before this popped up:

ChevyGuy

 

And hey, look! Chevy found a way to make it work for them.

This is actually a pretty shrewd move – you have to figure the company doesn’t mind the words “Chevy truck” and “technology” being linked in national conversation. Even if it comes with the “and stuff.” Despite a painfully awkward moment, this whole thing provides us with entertainment, and Chevy with free advertisement.

Add to that an amazing seven game series of baseball with a superhuman effort by its MVP… isn’t this what makes America great?